Public statement from Intense Cycles Australia:
“Effective immediately, INTENSE Cycles will be pausing all dealer sales and distribution operations in Australia. This means we will no longer be selling bikes directly through local bike shops for the time being. This decision wasn’t made lightly—it’s part of a broader strategy to focus our resources and stabilize our core business in North America. Warranty services and spare parts will continue to be available and shipped directly from our U.S. warehouse, just as we’ve done over the past several years. Our global support team is here to help you with any questions or service needs through our website or customer service email.”
“This change marks a temporary shift in how we operate in Australia, but it’s not goodbye. Our goal is to return to global markets—including Australia—stronger and better positioned to serve riders like you.”
Apparently a similar situation in the UK and EU where Intense Cycles has announced it has ceased trading.
The BIN will post more information as it comes to hand, but we have to say what a sad announcement from one of the most exciting brands in the industry.
