Storefront bicycle retailers are not alone in the distribution shakeout, the F2C (Factory to Consumer) model will also disrupt local importers whether they’re selling D2C (Direct to Consumer) or not.
The AliExpress post below is just one of dozens of examples of what’s on the horizon. High quality Chinese manufacturers are gearing up to distribute via AliExpress and other platforms, and the offerings will become more sophisticated over time.
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